Planning and delivering cross-channel marketing campaigns with support from the Head of Marketing and Portfolio Director in line with the event or project objectives
Assisting with the design, production and distribution of all promotional materials relating to the portfolio
Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
Maintaining and updating conference websites
Using digital channels and technologies to enhance the online presence of the business
Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
Continuous analysis and evaluation of marketing campaigns to improve performance
Working with key media & association partners to secure valuable external promotions for the conferences
Carrying out competitor analysis to identify potential threats and opportunities
Requirements :
Some b2b event marketing experience - ideally 1-2 years
Degree Educated
Knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media would be ideal
Proficient in Microsoft Excel, Word and PowerPoint
Exemplary verbal and written English
Experience using a CRM system such as Microsoft Dynamics or Salesforce